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Course Modules

Digital Marketing Course for travel technology consit of various modules that will broaden your knowldege and skills.

Introduction to Digital Marketing

In this module, you will be
able to differentiate between traditional and digital marketing, various digital channels,
and how you can utilize digital channels to reach the online audiences

Content

Marketing

You will be familiar with
content marketing tactics and creating content for social media platforms, as well as budget and measurement considerations in content marketing.

Pay-Per-Click

In this module, you will learn the basics of paid search and different buying funnels and learn how to modify your PPC strategy based on the buying funnel structure.

Marketing
Automation

This module explains
how you can build relevant conversations with your customers and increase
revenue. You will look at how you can shape your automated campaigns to reward power users and build customer loyalty.

Tools

This module will cover Google Analytics, Google Ad Words,  Facebook, You Tube and video marketing.  

SEO
Foundations

In this module, you will undestand the best on-page and off-page SEO practices, how to generate relevant keywords for SEO optimization, and how to do competitive analysis.

Email

Marketing

After completing this
module, you will be familiar with basic email terminology, understand how to build and
maintain a mailing list, and avoid spam reports. You will also learn about measuring the
performance of email campaigns.

Conversion

In this module, you will look at the main ingredients of good website testing practices and how a customer-centric approach can boost conversions.

Programmatic
Buying

This module
take you through the intricacies of Programmatic Buying and how it can provide the most beneficial outcomes in display advertising.

Twitter

This module discusses the position Twitter holds in the current spectrum of top-tier social media channels and how it is unique as a social media of top-tier social media channels and how it is unique as a social media platform. 

Social Media
 

You will understand the integration of content marketing and social media and its importance. You will also look at linking social campaigns with business goals and gauging your social media performance.

Mobile 

Marketing

You will be familiar with building loyalty programs
using mobile,  the opportunities and importance of mobile advertising. You will also learn to recognize the needs of mobile audiences and rules of mobile marketing

Digital Analytics

The module discusses how to leverage the concepts and techniques of Segmentation and Lean Six Sigma to improve and refine your analyses as well as how to derive meaningful results your business can benefit from. 

Digital Marketing Strategy

This module covers the details putting  together a digital marketing plan that creates collaborative teams and a digital marketing program that empowers business.

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